03 / 07Explainer Videos2025
FocusFuel — the 3pm crash, explained
A 75-second vertical explainer that turns supplement copy into a clean mechanism story.
Client
FocusFuel · caffeine-free nootropic
Role
- Edit
- Motion graphics
- Scripting
- VO direction
Tools
- After Effects
- Premiere Pro
- ElevenLabs
- Figma
Year
2025
FocusFuel's hero claim is"no caffeine, no crash." Most DTC explainers in this space lean on jargon and benefit lists — we went the opposite direction.
The script opens with the problem ("this is why your 3pm crash hits so hard"), walks the viewer through the adenosine mechanism with motion-graphic illustration, then introduces the product as the obvious answer. Pacing matches a podcast voiceover — slow enough to teach, tight enough to hold.
Mixed motion graphics with AI-generated b-roll, scored to a clean podcast bed, captioned for sound-off viewing.
