02 / 07Cinematic Ads2025
Aurora Lumen — wake up new
A 30-second cinematic in the language of an Apple keynote — sound-design led, no talking heads.
Client
Aurora Lumen · sunrise alarm clock
Role
- Edit
- Color
- Sound design
- VO direction
Tools
- Premiere Pro
- DaVinci Resolve
- Seedance
- Kling AI
- ElevenLabs
Year
2025
Aurora Lumen positions a€89 smart alarm against decades of jolt-awake phone alarms. The brand wanted Apple-billboard energy on a paid social budget. Cinematic. Restrained. Slow.
The cut opens on a harsh phone alarm and a hand smashing snooze, then walks through three cold, desaturated lifestyle beats before the device fills the frame with warm amber light. The reveal is timed to a single sustained synth pad that doesn't enter until the product appears.
Color graded warm Kodak-style. Delivered as both 16:9 and a reframed 9:16 cut for TikTok pre-roll.
