07 / 07Static Ads2025
Aurora Lumen — cinematic static ads
Portrait and landscape statics that translate the cinematic ad's mood to a single frame.
Client
Aurora Lumen · sunrise alarm
Role
- Design
- Composite
- Typography
Tools
- Photoshop
- Figma
Year
2025
The Aurora Lumen cinematiconly runs as well as the static creative that pairs with it. The static needed to read as an Apple billboard: dark, warm, expensive — no urgency banners, no starbursts.
Hero scene reused from the video's reveal beat. Headline is the same word "Wake up new." — the entire ad system speaks with one voice across formats.
